Overview of the Book
Essentials of Business Communication, 12th Edition by Mary Ellen Guffey and Dana Loewy focuses on developing job-ready writing and communication skills for the modern workplace.
Authors and Edition
Essentials of Business Communication, 12th Edition is authored by Mary Ellen Guffey and Dana Loewy. This edition, published by Cengage Learning in 2022, reflects the latest trends in workplace communication. The authors emphasize practical skills, making it a valuable resource for both students and professionals. The book is widely recognized for its comprehensive approach to professional communication in the digital age.
Publisher and ISBNs
Essentials of Business Communication, 12th Edition is published by Cengage Learning. The digital and eTextbook ISBN is 9798214342917, while the print ISBNs are 9780357714973 and 0357714970. These identifiers ensure easy access to the book in both physical and digital formats, catering to diverse learning preferences and needs.
Structure and Content
Essentials of Business Communication, 12th Edition is organized into parts covering workplace communication, digital media, and professional skills. It includes 14 chapters focusing on planning, organizing, and revising business messages, with a strong emphasis on technology integration and best practices for effective communication in the modern workplace.
Parts of the Book
Essentials of Business Communication, 12th Edition is divided into three main parts. Part 1 covers foundational concepts like the communication process and planning business messages. Part 2 focuses on workplace communication, including digital media and crafting short messages. Part 3 addresses employment strategies and workplace etiquette, ensuring readers are well-prepared for professional interactions in a modern, tech-driven environment.
Key Focus Areas
The book emphasizes professional communication, practical skills, and modern technology. It covers writing, speaking, critical thinking, and teamwork, aligning with employer demands. The 12th edition incorporates research-backed strategies to enhance professionalism and workplace adaptability, ensuring readers are equipped for the evolving digital workplace and global business landscape.
Key Features
This edition emphasizes job-ready writing skills, effective communication strategies, and technology integration, supported by the MindTap platform for interactive learning and research-backed insights.
Job-Ready Skills
The book equips readers with essential skills like writing, speaking, critical thinking, and teamwork, aligning with employer demands for effective communication in the 21st-century workplace.
Best Practices in Communication
The book emphasizes best practices in professional communication, supported by the latest research, a practical focus on current technology, and transferable workplace skills, ensuring readers master effective communication strategies for real-world applications.
Integration of Technology
The 12th Edition integrates modern communication technologies, emphasizing digital media and tools to enhance workplace interactions. It prepares students for the digital workplace, ensuring they can effectively use technology for professional communication and collaboration, aligning with today’s tech-driven business environment.
Digital Resources and Tools
MindTap online learning platform offers interactive activities, quizzes, and digital tools to enhance learning and engagement for business communication skills development.
MindTap Online Learning Platform
MindTap is a dynamic online platform designed to enhance learning experiences. It offers interactive activities, quizzes, and personalized study plans to accelerate progress. With real-time tracking, educators can monitor student performance and adjust courses accordingly. The platform empowers students to master business communication skills through engaging content and tools, ensuring a comprehensive and effective learning journey tailored to individual needs and goals.
Additional Online Study Tools
Beyond MindTap, students have access to supplementary resources such as downloadable PDFs, guided explanations, and solution manuals. These tools provide in-depth support for complex topics and reinforce key concepts. With features like interactive quizzes and progress tracking, learners can independently assess their understanding and improve their skills efficiently, ensuring a well-rounded and enriched learning experience that complements the textbook material effectively.
Target Audience
This textbook is designed for students seeking to develop professional communication skills and business professionals aiming to refine their workplace communication abilities for career advancement.
Students
This edition is tailored for students seeking to develop essential communication skills, offering practical examples, exercises, and digital tools to enhance learning. It emphasizes job-ready skills, critical thinking, and teamwork, preparing students for the modern workplace. The text is supported by the MindTap platform, providing interactive resources to reinforce concepts and improve proficiency in business communication. It is an ideal resource for academic success and career preparation.
Business Professionals
This edition is equally valuable for business professionals, offering insights to refine communication skills and adapt to the evolving workplace. It provides updated strategies for effective digital communication, workplace collaboration, and professional development; The text emphasizes practical applications of communication technologies, ensuring professionals stay competitive in a dynamic business environment. It serves as a resource for continuous learning and career advancement in the corporate world.
How to Access the Book
The book is available for purchase, rent, or download through platforms like VitalSource. Digital and print copies can be accessed via Cengage or authorized retailers online.
Purchase Options
Essentials of Business Communication, 12th Edition can be purchased as a hardcover or eTextbook through Cengage, Amazon, or Direct Textbook. Digital versions are available via VitalSource, offering immediate access. Print ISBNs include 9780357714973, while digital ISBNs like 9798214342917 provide a cost-effective option. Students can also rent the book or opt for a PDF download for convenience, ensuring accessibility across various platforms.
Rent or Download
Students can rent or download Essentials of Business Communication, 12th Edition in PDF format from platforms like VitalSource or Cengage. Renting offers a cost-effective solution, while downloading provides offline access. The eTextbook is compatible with multiple devices, ensuring flexibility for learning on-the-go. This option is ideal for those preferring digital convenience without the need for a physical copy.
Overview
Essentials of Business Communication, 12th Edition provides practical insights into developing professional communication skills, emphasizing job readiness and modern workplace technologies.
Authors
The 12th Edition of Essentials of Business Communication is authored by Mary Ellen Guffey and Dana Loewy. Both are renowned experts in business communication, bringing extensive experience in education and professional development. Their collaborative effort ensures the book remains a leading resource for fostering practical, real-world communication skills tailored to contemporary workplace demands and technological advancements.
Publication
Essentials of Business Communication, 12th Edition, was published by Cengage Learning in 2022. This concise edition is available in both print ISBN-10: 0357714970 and digital formats ISBN-13: 9798214342917. The book is designed to equip readers with practical communication skills, emphasizing the latest workplace technologies and best practices in professional interactions, making it a vital resource for modern business environments and educational settings alike.
Structure
Essentials of Business Communication, 12th Edition is organized into parts and chapters, covering topics such as planning messages, workplace communication, and digital media, ensuring a comprehensive learning experience.
Parts
The book is divided into three main parts. Part 1 focuses on foundational concepts, including the communication process and planning business messages. Part 2 covers workplace communication, such as short messages and digital media. Part 3 emphasizes employment communication, including resumes and job interviews. Each part is designed to build practical skills, ensuring readers are well-prepared for real-world applications.
Chapters
The book is organized into 14 chapters, each focusing on specific aspects of business communication. Topics range from the basics of communication to advanced strategies for workplace success. Chapters cover writing processes, digital media, workplace messages, and employment communication. Each chapter builds on the previous one, providing a comprehensive guide to mastering professional communication skills in a modern, technology-driven environment.
Features
The 12th edition emphasizes job-ready skills, best practices, and integration of technology, ensuring students master professional communication in a modern, digital workplace environment.
Skills
The 12th edition focuses on developing essential skills such as writing, speaking, critical thinking, and teamwork. It emphasizes grammar, digital communication, and adapting messages to diverse audiences. These skills prepare students for real-world challenges and professional environments, ensuring they are job-ready in a competitive market. The practical approach helps students apply these skills effectively, making them valuable in their future careers.
Technology
The 12th edition integrates modern communication technologies, emphasizing digital tools and platforms. It covers strategies for effective digital communication, including social media, messaging apps, and collaborative software. The book also highlights the role of technology in enhancing workplace interactions, ensuring students are proficient in using these tools for professional success. The MindTap platform further supports learning with interactive activities and real-world applications.